It started in July 2013. At that time, our goal and mission was to bring fun and creativity into the world through designing and screen printing clothing. Over the last few years, we realized our passion wasn't clothing, but rather a deeper desire to help people reach their personal dreams and take their business to the next level.
Where you start is just that, the start. It isn’t the end. Just because something starts off in a way that isn’t traditional, doesn’t make sense, seems strange or has an abundance of quirks is not evidence that it’s going to fail or never work out.
Washington Concept began in 2013 as an excuse to design graphics for articles of clothing and really, an excuse to get free hoodies. Now, as I say free, that term is used loosely. In hindsight, those sweatshirts were the most expensive articles of clothing I’ve ever owned - it would’ve been cheaper to buy tattered designer t-shirts from Kanye’s line of clothing than it was to get a business ID, buy a screen printing press and flash dryer, have screens created, purchase supplies (ink, tape, squeegees, solvents, etc.) and make large quantity orders of blank t-shirts and sweatshirts.
That being said, had I not made the investment, effort and mistakes that I did and learned the lessons I learned, I would not be where I am today and my family would not get to experience the enjoyment from the work that we do.
Since 2013, Washington Concept has gone through some major transformations as a company: from event planning to simply a business name sitting on the proverbial shelf collecting dust.
Today, we are confident in doing what we love and pursuing the excitement of helping brands convey the story that lies beneath the surface of who they are. There’s always more to who you are, as a person or a brand, that people want to know, but so many stories go untold because they didn’t “seem important.” As a company, we push back against that theory and argue that the story beneath the surface is the most important part of marketing. It’s the story that connects you and your customers on an emotional level and creates a unique dynamic that helps them relate to what you’ve been through, experienced, or the quirks that make you, YOU.
There’s a time and place for your story. The question is, how will you share it and communicate what you’ve learned through it in a way that is fun, creative, intriguing, and builds a bridge of connection with those around you? That’s where we come in.
Jay & Indya Oakes
The Pacific Northwest is our home, Marketing is what we do, Adventure is what we love. Let us tell your story.