It started in July 2013. At that time, our goal and mission was to bring fun and creativity into the world through designing and screen printing clothing. Over the last few years, we realized our passion wasn't clothing, but rather a deeper desire to help people reach their personal dreams and take their business to the next level.
It was 2017 and I was working as a Graphic Designer for a software company. Our weekly marketing meeting had been completely derailed with this one comment:
“Did you guys hear about the Microsoft study in 2015 that found the average person’s attention span comes in at 8 seconds? They were comparing it to that of a goldfish, which is 9 seconds!”
While this finding was a mixture of both thought-provoking and slightly offensive, we morphed our hum-drum meeting into a brainstorm sesh.
How on earth were we going to capture our audience in 8 seconds or less?
1. Home Page on Your Website
Any traffic that comes to your website should be able to tell exactly what you sell/do within 8 seconds of looking at the home page. Moreover, there should be a clear Call-to-Action (or CTA) as close to or within the hero image at the top. Engagement on your site is top priority! Whether it be lead capture for marketing emails, a sales funnel that sends users directly toward making a purchase, or a link to your most-recent blog post, each of these encourages users to interact with your website, get to know you better, and, eventually, become a converted lead.
2. Authentic Videos/Images
The age of the stock photo has come and gone. I say that, not to write-off stock photos (they are valuable in their own right), but to encourage authenticity. When a user looks at your website, Facebook, Instagram, or blog, they can almost always tell if an image is one that was purchased online or one that was taken by a member of your team. Studies show that people are more likely to buy from you if they know who you are, what you believe, your dreams, your goals. Authentic videos put a “real” face to the name of your business. I recommend professionally taken videos/images for your website and, while you can do a mixture, more smartphone-taken videos/images for your social media. You want your audience to relate with you, showing a more vulnerable side of what you do will do just that.
3. Value-Driven Content
Content Content Content! It is ALL about content! If you want to maximize on those 8 seconds, make it worth THEIR time, not yours. If we take a moment to get real about human psychology, we are not interested in what you are interested in. We are interested in what WE are interested in. Your audience is self-centered, they have their own lives, their own schedules, their own problems. When you add content to any platform, be it your website, social media, or blog, make sure you write it with your audience in mind. I recommend creating an ideal client profile for your business and then tailor your content to them! Of course, don’t keep that content so focused that only that specific clientele will buy from you, but work to find your niche and harness it!
Use your time wisely and turn your followers into raving fans! Remember, we only have 8 seconds. Tick Tock!
Written by Indya Oakes
Instagram: @IndyaOakes | Facebook: Indya Oakes
Living, working, and raising two babies under two in a trailer is quite the adventure. It’s NEVER dull, each day presents new and exciting challenges, and I guarantee you will have a bundle of stories by the time your trip is over.
I’m writing to you from our 24’ converted cargo trailer in Medford, OR. This is the second stop on our month-long trip with destinations in California, Arizona, Utah and Nevada.
It was six weeks ago that we decided to turn 4 work-related meetings into a month long trip in our trailer. At that time, the trailer was a mere cargo space with a kitchenette. But, with a little elbow grease, we rolled up our sleeves and turned a metal tube on wheels into the comfortable home it is!
Our daughter, Ashlen, is an independent, fireball of a 22 month old. She is passionate, adventurous, and has welcomed her toddler-like freedom with open arms. You can imagine creating a space for her to run wild while the rest of the family relaxes takes a bit of work.
Our son, Oliver, just turned 4 months. He is holding up his head, insisting on tummy time, finally plays with toys and loves his jumper.
I will say, I have never been so thankful for IKEA and the gizmos and gadgets that promote relaxation within a tiny home! My absolute favorite items during this trip either started with some IKEA inspiration or came directly from the store. There’s the wall-mounted folding table, the folding outdoor table and chairs, the collapsible hamper, the wall-mounted spice racks, towel bar and hooks, the shelving and endless array of storage tubs, drawers and containers, and the wall-mounted shoe storage we use as toy bins.
There are many other things I have fallen in love with, for example, the water filter that attaches to the faucet. You never know when you’ll be hooking up to a hose or using water from a truck stop. No longer am I worried about poisoning my family with my cooking (by using the water, my cooking ability is another story…).
As I scoured the internet, reading every Mommy-Blog that mentioned RV Living or Camping with babies, I could not find a solution to my bunk bed problem. We needed bunks that could fold down and make room for quads and other large toys during travel. But with two little ones, the younger at risk of scooting out of bed and the older needing to be “walled off” from the world so she could shut her eyes, I needed a very specific sort of plan.
Years ago, in planning for a trip to Mexico, we discovered the KidCo collapsible tent that can be used in place of a crib. Preventing rolling off their bed, no risk of suffocation, and the set-up is as simple as pulling it out of its packaging. We repurposed this tent for Oliver on the top bunk and strapped it into place by using tie downs through the exterior loops. An added benefit is that on extra cold nights, I know he will be warmer than the rest of us because the tent holds a little heat.
For Ashlen, we had to be a bit more creative. As you can see in the pictures, her bed is inside of a pop-up ice cream truck. It has a floor, so we squeezed her mattress inside and created what she now calls: her room. It provided just enough privacy that she is not distracted by our working, reading, or late-night TV watching, while still being a fun place to use her imagination with her toys. She’s decided to tell everyone that it’s Mama who is driving the ice cream truck and it’s not uncommon to hear a seemingly random, “french fries!” after she’s gone in there to rest (french fries and burgers are printed within the decor).
The rest of the survival comes from the ability to relax in such a small place. And that, my friends, is all in the details. The rugs, the framed scratch-as-you-go map, the die cut sticker wall decor, the pillows and blankets, even the twinkle lighted mountain banner. The little things can turn your space into a home that you look forward to coming back to after your daily adventures.
In all honesty, Jay and I can successfully work at our desk while Oliver plays in the jumper and Ashlen dives into her toys with Daniel Tiger playing in the background. The trailer life takes work for sure. But as long as everything has its place and you’re willing to remain flexible and spontaneous, you’ll find yourself with funny stories, great memories, and a level of closeness with your family that you never had before.
Note that our trailer does not have a bathroom. We did this intentionally because of the added maintenance, cost and space that is taken up by a toilet and black water tank. Ashlen is happy to use her potty chair and we don’t mind taking advantage of the RV park restrooms and showers.
For those of you who worry if this can work for your family: Jay and I decided long ago that we could train our kids to do just about anything as long as we committed to training and put in the work for a solid three days. After that, they’d have a new routine and we could live our lives without the challenge of added fussiness.
Mom Tip: never leave the trailer without a key. You never know when your toddler is going to flip the switch on your deadbolt. :)
The items mentioned above are highlighted only because of how much I love them and how much I love sharing my experiences. We are not paid by the companies to review them, nor are we using these products as intended by the manufacturers (ex. the ice cream truck is not marketed to be used as a bed). If you want to try them out, that’s up to you!
Jay & Indya Oakes
The Pacific Northwest is our home, Marketing is what we do, Adventure is what we love. Let us tell your story.