It started in July 2013. At that time, our goal and mission was to bring fun and creativity into the world through designing and screen printing clothing. Over the last few years, we realized our passion wasn't clothing, but rather a deeper desire to help people reach their personal dreams and take their business to the next level.
I started pondering and asked myself “Why?” Why was that wrong? Why was my way right? Why were my thoughts more “intelligent” than hers? There were so many “whys” running through my mind and I felt like I was learning the art of block building in a new way. I mean, sure, they were designed to be used a certain way, but that doesn’t mean that there aren’t other possibilities.
As I observed her playing, and helped to aid in the process, I began thinking about creativity.
Creativity is defined by dictionary.com as, “the ability to transcend traditional ideas, rules, patterns, relationships, or the like and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.”
What’s the purpose of creativity or imagination if I’m just going to tell her how to do it “correctly?”
Doesn’t that negate the whole idea that we’re working toward? Just because her method of play doesn’t fit into my very small box in my very small world, it doesn’t mean that she’s incorrect. It means that she’s different. Her brain works differently. She thinks freely because no one has told her to think like a mindless drone and fit into their box. I’m terrified that one day, a “legalistic thinker” will “train” her to see things in only the way that they believe to be accurate.
Jay & Indya Oakes
The Pacific Northwest is our home, Marketing is what we do, Adventure is what we love. Let us tell your story.