It started in July 2013. At that time, our goal and mission was to bring fun and creativity into the world through designing and screen printing clothing. Over the last few years, we realized our passion wasn't clothing, but rather a deeper desire to help people reach their personal dreams and take their business to the next level.
It was 2017 and I was working as a Graphic Designer for a software company. Our weekly marketing meeting had been completely derailed with this one comment:
“Did you guys hear about the Microsoft study in 2015 that found the average person’s attention span comes in at 8 seconds? They were comparing it to that of a goldfish, which is 9 seconds!”
While this finding was a mixture of both thought-provoking and slightly offensive, we morphed our hum-drum meeting into a brainstorm sesh.
How on earth were we going to capture our audience in 8 seconds or less?
1. Home Page on Your Website
Any traffic that comes to your website should be able to tell exactly what you sell/do within 8 seconds of looking at the home page. Moreover, there should be a clear Call-to-Action (or CTA) as close to or within the hero image at the top. Engagement on your site is top priority! Whether it be lead capture for marketing emails, a sales funnel that sends users directly toward making a purchase, or a link to your most-recent blog post, each of these encourages users to interact with your website, get to know you better, and, eventually, become a converted lead.
2. Authentic Videos/Images
The age of the stock photo has come and gone. I say that, not to write-off stock photos (they are valuable in their own right), but to encourage authenticity. When a user looks at your website, Facebook, Instagram, or blog, they can almost always tell if an image is one that was purchased online or one that was taken by a member of your team. Studies show that people are more likely to buy from you if they know who you are, what you believe, your dreams, your goals. Authentic videos put a “real” face to the name of your business. I recommend professionally taken videos/images for your website and, while you can do a mixture, more smartphone-taken videos/images for your social media. You want your audience to relate with you, showing a more vulnerable side of what you do will do just that.
3. Value-Driven Content
Content Content Content! It is ALL about content! If you want to maximize on those 8 seconds, make it worth THEIR time, not yours. If we take a moment to get real about human psychology, we are not interested in what you are interested in. We are interested in what WE are interested in. Your audience is self-centered, they have their own lives, their own schedules, their own problems. When you add content to any platform, be it your website, social media, or blog, make sure you write it with your audience in mind. I recommend creating an ideal client profile for your business and then tailor your content to them! Of course, don’t keep that content so focused that only that specific clientele will buy from you, but work to find your niche and harness it!
Use your time wisely and turn your followers into raving fans! Remember, we only have 8 seconds. Tick Tock!
Written by Indya Oakes
Instagram: @IndyaOakes | Facebook: Indya Oakes
Jay & Indya Oakes
The Pacific Northwest is our home, Marketing is what we do, Adventure is what we love. Let us tell your story.