It started in July 2013. At that time, our goal and mission was to bring fun and creativity into the world through designing and screen printing clothing. Over the last few years, we realized our passion wasn't clothing, but rather a deeper desire to help people reach their personal dreams and take their business to the next level.
Photography triggers emotion. Reaching the emotions of human beings and sparking that connection is very important to me as a photographer. A single image that conveys enough passion in its entirety can uproot emotions from a viewer in an instant. It can change someone’s perspective, while also allowing their imagination to expand. It provides a visual story for someone that may not have the opportunity to see it with their own eyes.
I have been photographing the beautiful landscapes of Washington state for the majority of my life. Until about a year ago, when I knew that I wanted to take my love of photography and create something beautiful, inspiring, and powerful. I am guilty of being ignorant of the importance of conservation in my earlier days. It wasn’t until I began delving myself into the works of other conservationists, such as Shawn Heinrichs and Paul Nicklen, that I realized just how important it is that we voice these issues and become stewards of the earth that we were entrusted to be. I realized that I could make a difference to the people around me, not just through word of mouth or my actions, but through a camera lens. Many of my adventures have brought me to see the damage that us humans have done to the earth. Whether it be the large amounts of trash in the ocean, the harsh chemicals polluting the air, or the frightening inevitability of global warming. These losses will be devastating for our planet’s future.
When I’m capturing a photo for the sake of conservation, I try to keep in mind whether or not the photo will trigger an emotional response. Do any of those emotions encourage the viewer to take action? Does it tell a story that could not be told with just words? Having the opportunity throughout my life to go and visit some of the most beautiful places in the world, I have been drawn to the act of their preservation. So not only can I use photography to share my experiences of travel, but I can also immerse people into places that need protection, whilst bringing awareness to the conservation that is already in place in those areas.
I was recently asked “What’s it like to use your camera skills to bring attention to conservation in the area?” — It allows hope to rise and flourish. Being able to influence the way someone views environmental conservation and bring about change through photography is an incredible thing to experience. So the “why” behind what I do can be broken down to just three simple words… Photography triggers emotion.
Written by Ashley Lindsay
Instagram: @pnwxnomad | LindsayVisuals.com
Jay & Indya Oakes
The Pacific Northwest is our home, Marketing is what we do, Adventure is what we love. Let us tell your story.